Marcellee Williams

Experience

EKSTATIC CONSULTING

MARKETING CONSULTANCY SPECIALIZING IN BRAND DEVELOPMENT, INDUSTRY-DEFINING STRATEGY AND OPTIMIZING CONTENT PRODUCTION AND TEAMS.

FRACTIONAL CHIEF MARKETING OFFICER, BRAND CONSULTANT

NOVEMBER 2023 – PRESENT

• Develop and execute comprehensive brand strategies tailored to resonate with target audiences, aligning closely with the company’s mission and values.
• Oversee the creation and implementation of engaging content across various platforms and channels, ensuring consistency in messaging and brand voice.
• Lead product marketing efforts, including market research, positioning, and launch strategies, to drive awareness, adoption, and revenue growth.
• Optimize marketing operations processes and systems to enhance efficiency, scalability, and ROI, leveraging data-driven insights and best practices.

Ping Identity 

A public SaaS company (NYSE: PING) enabling extraordinary digital experiences for the world’s largest enterprises. 

Head of Brand & Content Strategy, Chief of Staff to CMO

JUNE 2021 – PRESENT

• Owner and guardian of Ping’s brand around the world.
• Launched Ping’s first corporate awareness campaign to revitalize  brand, address low awareness metrics, and build trust with customers, partners and investors;  led to ↑6%  total awareness in 1 year, ↓12% lead conversion time, ↓10% average sales cycle time, ↑18%  average sale price. 
• Produced award-winning integrated marketing campaign leveraging celebrity influencers.
• Guided brand identity development, including mission, purpose, tagline development, archetype definition, sonic identity, video and content strategy, content voice and tone, etc. 
• Built and led an internal creative agency managing global content production for integrated campaigns. 
• Managed external creative agency relationships; negotiated favorable contracts and master service agreements. 
• Defined and propagated overall creative direction and brand identity through integrated campaigns, videos, and design.
• Led team through rebranding and launch of new website; including development of branded illustrative style, iconography, photography, and animations. Garnered ↓13% bounce rate, ↑23% session time, ↑12% page views, ↑43% conversion rate.

Head of Marketing Operations, Chief of Staff to CMO

FEBRUARY 2020 – JUNE 2021

• Executive-level advisory to CMO across a variety of business decisions.
• Operational leadership and  strategic planning for global marketing team
• Developed weekly, quarterly, and yearly progress presentations for the marketing organization, the company, and the board. 
• Orchestrated large-scale brand identity and architecture build out from the ground up. 
• Managed multi-million dollar annual operating budget, financial reporting and external contract negotiations.

Product Marketer

DECEMBER 2018 – FEBRUARY 2020

• Developed go-to-market strategy, bringing together direct and channel sales, sales operations, partnerships, and marketing organizations.
• Translated highly technical concepts in the identity and access management space to appeal to various targeted global, enterprise audiences.
• Produced thought leadership video series with leadership.
• Trained 300+ people in the Design Thinking methodology; catalyzing cross-functional groups to ideate more effectively, creatively, and extensively.

WellcomeMat

The premier platform for real estate video marketing, hosting and distribution. 

Producer; Product Manager; Content Manager

MARCH  2013 – DECEMBER  2018

• Led strategy, relationship management, and product integration for over 95 companies including The New York Times, Wall Street Journal, and Financial Times. 
• Transformed rapidly shifting market requirements into product features, roadmap, and strategic vision.
• Employed analytical and lateral thinking, problem-solving skills, technical knowledge and in-depth knowledge of user behavior to manage concurrent long-term projects and product launches. 
• Managed video content for 100+ real estate brokerages and brands and 5,000+ production teams nationwide.

TinselNoose Productions

Film & Video Production company based out of denver, colorado 

Producer; Director; Editor

May  2009 – march 2013

• Produced various award winning feature films, shorts, and commercials
• Worked extensively in every role on a film set

Awards

AVA Digital Award Platinum for Short Form Commercial – 2020

Communicator Excellence Award for Brand Awareness Integrated Campaign – 2020

Ping Identity Initiative of Excellence Award – 2021, 2022

Hermes Creative Platinum Awards for Integrated Campaign & Video Creativity – 2023

Selected Judge: Reggie Awards – 2022, 2023

Selected Judge: Association of National Advertisers In-House Excellence Awards – 2022, 2023

Selected Judge: Association of National Advertisers B2 Awards – 2023

EDUCATION

University of Colorado Bachelors of Psychology

University of Colorado Bachelors of Fine Arts of Film & Media